Michelle Whyte, Exhibit Sales Consultant

Michelle Whyte
Exhibit Sales Consultant
Companies A-H

Phone: 403.253.1177 ext:202
Email: MichelleW@mpeshows.com
In the Biz: 1 year

Bio: Michelle Whyte sells booth space for the Edmonton Home + Garden Show, Edmonton Renovation Show, and Edmonton Fall Home Show. Prior to joining the Marketplace Events team, Michelle spent 3 years working in marketing and education coordination. Originally from Lethbridge, Michelle earned her Bachelor Degree in Management with a minor in Social Responsibility from the University of Lethbridge.

Exhibitor Tip: Design a booth with your target audience in mind- you want to attract the right kind of attention. Knowing your audience and greeting them with a positive and welcoming attitude will go a long way when trying to establish a memorable first impression.

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Kristy Cairns, Senior Exhibit Sales Consultant

Kristy Cairns
Sales Manager
Companies I-N

Phone: 403.253.1177 ext: 209 / Toll Free: 866.941.0673
Email: KristyC@mpeshows.com
In the Biz: 3 Years

Bio: Kristy oversee keys accounts for the Edmonton Home + Garden Show, Edmonton Renovation Show, Edmonton Fall Home Show, Calgary Home + Garden Show, Calgary Renovation Show and the Calgary Home + Design Show. She is also responsible for supporting the sales function across all six Alberta Shows. Prior to joining Marketplace Events, Kristy has spent over 5 years working in experiential-marketing as well as an Assistant Sales Manager in the sports management industry. 

Exhibitor Tip: The visual impact of your booth and signage are possibly the most important aspects of any trade show display. A general rule of thumb for signage? When someone looks at your display, they should be able to tell within four seconds who you are, what you do, and what problem you are solving.

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Alex Black, Exhibitor  Sales Consultant

Alex Black
Exhibit Sales Consultant
Companies O-Z

Phone: 403.253.1177 ext: 213 / Toll Free: 866.941.0673
Email: AlexB@mpeshows.com
In the Biz: 1 Year 

Bio: Prior to joining the Marketplace Events Team, Alex spent 15 years in the Service industry, running busy restaurants and bars in Calgary and Vancouver. Born in Ontario but raised in Calgary and Vancouver, Alex earned his diploma at the Pacific Institute of Culinary Arts in Vancouver and is an avid musician and a strong new member for the MPE Alberta team.

Exhibitor Tip: Take a deep breath. Thousands of people coming to see you can be overwhelming.There are a few better ways to engage your target audience and make a face to face connection with your customers. And don’t forget, we will be here to support you every step of the way.

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Terri Higgins, Show Manager

Terri Higgins
Group Manager, Alberta Shows

Phone: 778.475.1495 / Toll Free: 866.941.0673
Email: TerriH@mpeshows.com
In the Biz: 13 years

Bio: Terri Higgins is the ​Group Manager for our 3 Edmonton Shows, and our 3 Calgary Shows.  Terri has been managing our events since 2007 and prior to show management, Terri was a sales consultant for the company working on our home shows since 2003.  She has extensive experience in sales, marketing, customer relations and consumer events.

Exhibitor Tip: You’ve booked your booth space, now what?  Stand out from the crowd, drive traffic to your booth, increase brand awareness and maximize your return on investment with our extra marketing and sponsorship opportunities. We execute a very strategic marketing plan to drive attendance and consumers to the show.  What is your business doing to drive these consumers to your booth?  We recommend spending a minimum of 10% of your total booth cost on extra marketing or sponsorship to put your business on the map for our consumers!  Partner with us to create a program designed to exceed your sales and marketing goals and fit your budget!  Contact myself or your sales consultant today to learn more.  

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Sarah Carr, Office Administrator

Sarah Carr
Show/ Office Administrator

Phone: 403.253.1177 ext 212 / Toll Free: 866.941.0673
Email: SarahC@mpeshows.com
In the Biz: 2 Years 
Bio: Sarah Carr assists with the extensive financial and administrative duties for the Edmonton Home Shows. She is responsible for recruiting and training all of our volunteers and part-time/temporary administrative staff. Sarah has an extensive back ground in the administrative field and is a great addition to our growing Marketplace Events Family!

Design Tip: Have an idea of what you want before you hire a designer. Create a book with your color preferences, fabric swatches and your ideas for design along with your budget. This will help you to have a more focused appointment when you choose your designer.
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Alison Farrell, Operations Manager Edmonton

Alison Farrell
Operations Manager Edmonton

Phone: 403.253.1177 ext 210 / Toll Free: 866.941.0673
Email: AlisonF@mpeshows.com
In the Biz: 4 years 

Bio: Alison Farrell is responsible for coordinating and executing several features like the Main Stage and Cooking Stage, and helps with many of the administrative and logistical tasks like the content for the website and signage, budgets that allow the shows to come together. Before completing her Event Management Certificate at Mount Royal, Alison worked in Interior Design overseas, as well as 10 years in the Financial industry.

Design Tip: On a budget but want a fresh look for your home? Consider reupholstering  your old sofas or chairs with a much loved fabric and toss in a few new cushions – it will change the feel of the room while keeping your bank account afloat. Hate those old, dated closet doors but can’t afford to replace them? Try wallpapering them, it will create dimension and a focal point in any room.

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amy head shot
Amy Archdekin 
Sales Coordinator

Phone: 403.253.1177 ext 214/ Toll Free 866.941.0673
Email: Amya@mpeshows.com
In the Biz: 1 Year

Bio: Amy provides sales support for the six Alberta-based home shows, along with assisting in the general organization of systems, procedures, paperwork, and onsite planning. Prior to joining Marketplace Events, Amy gained valuable experience in both customer service and administrative roles.

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Marketplace Events, LLC
Macleod Place II
602, 5940 Macleod Trail SW
Calgary, AB T2H2G4

Phone: 403.253-1177
Toll Free: 866.941.0673
Fax: 403.253.7878

Have a question? ASK US.

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